In the world of fast food, chicken remains a popular choice among consumers due to its versatility and relatively healthy reputation. Fried chicken, in particular, has become a staple in many popular chains and has undergone various makeovers throughout the years. However, there’s one unique twist on this classic dish that is turning heads – Chicken Squared.
This intriguing twist on traditional chicken fillets was introduced by a lesser-known fast-food chain that goes by the same name – Chicken Squared. The concept behind it is simple yet genius: instead of serving regular chicken fillet sandwiches, they serve bite-sized pieces of crispy breaded chicken chicken fillet shaped like squares.
At first glance, the idea may seem odd. But upon tasting it for myself, I can confidently say that Chicken Squared has definitely elevated the fried chicken game. Not only does their signature square shape make it easier to eat on-the-go without worrying about any messy sauce spillage or awkward bites, but it also adds an element of playfulness to the dining experience.
But what truly sets Chicken Squared apart from other fast-food chains is its commitment to quality and innovation. Unlike other establishments that rely heavily on pre-made frozen products and artificial ingredients, all items at Chicken Squared are made from scratch using fresh ingredients every day.
It all starts with their high-quality chicken breast meat sourced from local farms known for their ethical farming practices. Each piece goes through a special process before being coated in their secret blend of herbs and spices and fried until perfectly crispy on the outside while retaining juicy tenderness inside.
Aside from its unique shape and fresh ingredients, another standout feature of Chicken Squared’s offerings is its selection of dipping sauces – ranging from classic honey mustard to more creative options such as garlic parmesan cheese dip or tangy Korean-inspired gochujang sauce.
But perhaps one of the most intriguing things about this establishment is its clever marketing strategy that plays up on the idea of thinking “outside the box”. From its catchy slogan “Why settle for circles when you can have squares” to its eye-catching packaging and merchandise, everything about Chicken Squared exudes a sense of fun and innovation.
In a world where fast food can often feel generic and monotonous, Chicken Squared manages to stand out from the crowd by offering something refreshing and unexpected. Its unique concept, commitment to quality ingredients, and clever marketing make it an intriguing option for chicken lovers looking for something new. So next time you’re craving some fried chicken, why not think outside the box – or in this case, square – and give Chicken Squared a try?